Imagine, you are watching TV on your Samsung SmartTV comfortably with your loved ones, enjoying popcorn and private talks with your friends or family not thinking of that your Smart TV is actually trying to be smarter than you and watching and listening you as you are watching it. Its true, Your Samsung SmartTV is watching and listening you, sending your words to third parties. What Samsung says is that it is a part of Voice Recognition, Gesture Controls and Facial Recognition technology, collecting and sending your voice data or pictures/ images will help it to further improve the service. The privacy policy posted on Samsung website says thus, Samsung has given the users the right to opt out of these feature if he wants total privacy. Samsung allows the user to disable these features at any time, though what is unacceptable is that Samsung did not mention anything on the Privacy practices of the third party associates with which it will be sharing your data. Please visit the applicable settings menu to delete the stored image. While your image will be stored locally, Samsung may take note of the fact that you have set up the feature and collect information about when and how the feature is used so that we can evaluate the performance of this feature and improve it.” Also, what matters is that how much knowledge about you is being made available to its third party customer by Samsung. Did you know about it? We bet you didnt!